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Our Brand

Grab your goggles, because we're about to go DEEP

Our Position

Deep dive deals gives people bragging rights by delivering a fun, surprising shopping experience that is never the same.

Archetype

The Jester

“If I can’t dance, I don’t want to be part of your revolution.”

Voice

How our values translate to brand voice

We are fun

Voice arrow

Humorous, fun

Delight our fans

Voice arrow

Expressive, inclusive

Never sit still

Voice arrow

Creative, energetic

Our Voice

How we connect with our stakeholders

Fun

  • “You never know what is going to be in the bins.”
  • “Cardi B. Is not too high-end, is fun, and is approachable."
  • “When you get a really good deal on something, there is an element of fun and surprise.”

Adventurous

  • “We help people find things they didn’t know they wanted.”
  • “I can’t believe I found this!”
  • “We don’t sort through our inventory and take anything out, so people can actually find great stuff.”
  • “The experience is like a treasure hunt.”

Dynamic

  • “Our pricing changes by the day of the week.”
  • “We are not a standard shopping experience.”
  • “Our inventory changes so you never know what you are going to get.”
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Clear space

To control spacing dynamics, proper clear space should be maintained around the logo between it and other graphic elements. Use the width of the capital “D” to designate a clear space buffer around the logo. This method for establishing clear space applies to all variations of our logo.

Logo Don’ts

Don’t you dare

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Don't use unauthorized colors

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Don't adjust letter spacing

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Don't use the logo as a photo mask

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Don't tilt the logo

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Don't combine brand colors or use backgrounds with low contrast

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Don't append an alternative tagline to the logo

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Don't warp or distort the logo in any way

All Logo

Variations

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Vetical logo black

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Vertical logo White

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Vertical Logo Blue BG

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Vertical "Deals" Black

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Vertical "Deals" White

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Vertical "Deals" Blue BG

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Horizontal Logo Black

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Horizontal Logo White

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Horizontal Logo Blue BG

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Horizontal "Deals" Black

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Horizontal "Deals" White

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Horizontal "Deals" Blue BG

All variations of PNGs

Color

The hues of a great deal

  • Deep Dive Blue

  • Hex #001AC8
  • RGB 0, 26, 200
  • CMYK 93, 86, 0, 0
  • Pantone 286 C
  • Solid Black

  • Hex #000000
  • RGB 0, 0, 0
  • CMYK 75, 68, 67, 90
  • Pantone Black C
  • Clean White

  • Hex #ffffff
  • RGB 255, 255, 255
  • CMYK 0, 0, 0, 0
  • Pantone Bright White
  • Tranquil Turquoise

  • Hex #49D9B0
  • RGB 73, 217, 176
  • CMYK 59, 0, 44, 0
  • Pantone 333 C
  • Sunny Salmon

  • Hex #F05454
  • RGB 240, 84, 84
  • CMYK 0, 82, 64, 0
  • Pantone 178 C
  • Good Deal Yellow

  • Hex #CDFF5E
  • RGB 205, 255, 94
  • CMYK 23, 0, 82, 0
  • Pantone 379 C
  • Sky Blue

  • Hex #69ADF8
  • RGB 105, 173, 248
  • CMYK 53, 23, 0, 0
  • Pantone 284 C
  • Sunset Blurple

  • Hex #545DEC
  • RGB 84, 93, 236
  • CMYK 74, 67, 0, 0
  • Pantone 2726 C

Typography

HEADINGS: MUSEO SANS CONDENSED 900 ITALIC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Download ↓

SUBHEADS: MUSEO SANS CONDENSED 300 ITALIC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Download ↓

BODY: ARBORIA BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Download ↓
Deep Dive Deal

Patterns

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Pattern box mono

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Pattern box multi

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Pattern box diver

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Pattern waves

Splish, splash

The Diver

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Diver left Salmon

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Diver Right Salmon

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Diver Straight Salmon

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Diver Flip Salmon

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Diver Left Turquoise

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Diver Right Turquoise

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Diver Straight Turquoise

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Diver Flip Turquoise

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Diver Left Yellow

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Diver Right Yellow

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Diver Straight Yellow

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Diver Flip Yellow

All diver PNGs

How to use

All this good stuff

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Price Graphic show the splash of everyday low prices

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Business cards follow the instruction pdf for clean cards every time

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Merch use outlined illustrations or monochromatic Deep Dive Blue to make an impact

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Merch use outlined illustrations or monochromatic Deep Dive Blue to make an impact

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Social don't be afraid to let our brand elements interact with still photography in fun and innovative ways

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Emails utilize the bold color palette and simple template design for attention grabbing messages

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Presentations keep them sleek and on brand

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Signage adapt to the placement for consistently polished look